tru TV Refresh

While at And/Or Studio I had the chance to work on a brand refresh for tru TV. After a year of the original rebrand being on air, the network realized it needed to fill out the system to address more master brand focused needs. In the rebrand 2.0 project, we got to explore a multitude of playful type, color, and photo treatments that ended up giving tru TV a way to communicate from the master brand perspective without undermining all their quirky, and very funny content and talent.

Client: tru TV

Role: Associate Creative Director

Team: Kelli Miller, Kendra Eash, Nika Offenbac, Diana Manderlare, Olga Povarchuk, Larisa Martin