SMILF Season 2

SMILF is a fantastic dark comedy series on Showtime. To promote season 2, I worked with Rachele Honner, Christina Black, and Brandon Kennedy to create a new look that would reflect the bold and ambitious nature of the show’s content. We drew inspiration from the way the show’s protagonist, Bridgette Bird, is constantly shifting personas in an endless quest to reconcile her dreams with her motherhood. The graphic look for this campaign informed a wide variety of creative output – including out-of-home print ads, digital ads, on-air promo pieces, and large scale digital billboards in Los Angeles.

Client: Showtime Networks

Role: Art Director

Team: Rachele Honner, Laura Molins, Brandon Kennedy