For the fourth season of RuPaul’s Drag Race, Logo TV wanted make the most sick’ning promo package in the herstory of television. I werked with the brillant director Carly Usdin to develop the campaign concept and visual style. I also designed, produced, and animated all the on-air graphics and ‘Drag Droid’ construction sequences, with much help from Olga Povarchuk and design director Elizabeth Shim. The campaign and promo package has since won numerous design and broadcast awards.
Rupaul’s Drag Race
Client: Logo Television / World of Wonder
Role: Designer, Animator, Editor
Team: Carly Usdin, Elizabeth Shim, Olga Povaruchuk