Kor Group is a real estate development firm responsible for a number of highly original boutique hotel experiences. They approached Bruce Mau Design to create a brand identity for their newest endeavor – Proper Hotels. The concept for this family of hotels was to revive the grand traditions of hospitality service in a unique and contemporary way. Under the creative direction of Ryan Adair, I worked with Justin Chen on the schematic phase of the visual identity as well as the design and execution of a robust coming soon website and brand launch video. Proper Hotels will begin opening in late 2015 in a number of major U.S. cities including San Francisco, Los Angeles, and Austin.