Amazon Rose Parade

At And/Or, I had the extreme pleasure of getting to work on a set of very funny spots to promote Amazon Prime’s 2018 Rose Parade coverage on New Years Day. The promos, which were co-produced by Funny Or Die, featured Molly Shannon and Will Ferrell as two very, very experienced parade presenters. The content was already hilarious, but they needed it to feel as visually branded as something you might see on a major network. In collaboration with the internal creative team at Amazon, we developed a graphic look and feel that spoofed some of the most iconic broadcast parade show packages.

Client: Amazon Prime Video

Role: Associate Creative Director

Team: Kelli Miller, Diana Mandelare-Au, Olga Povarchuk, Larisa Martin