AIGA: Command X

Bonnie Siegler at the AIGA asked And/Or Studio to design the brand and promotional materials for there annual live design competition, Command X. The resulting visual identity was one that imagined the contestants as players in a retro video game and the assignments as 8bit obstacles that needed to be conquered. I oversaw the roll out of the brand and helped design and animate a fun intro video that opened each round of the competition.

Client: AIGA

Role: Associate Creative Director

Team: Kelli Miller, Larisa Martin, Olga Povarchuk, Meredith Alloway

Music: Ambrose Yu

Event Photography: Frank Aymami