USC Annenberg

The Annenberg School for Communication and Journalism at University of Southern California facilitates a wide array of programs and initiatives aimed at advancing media practices that improve our world. As they approached the biggest capital campaign in their history, they needed a clear and concise way to speak to potential donors about all the great things they do. I worked with Amanda Happe, and Mike Dudek to develop a language strategy and visual identity for the campaign. Inspired by the notion that access to a fair and unbiased media is an essential ingredient to a thriving democracy, we developed a system that helped them show how the work they do empowers not just their students, but a much broader public.

Client: USC Annenberg School for Communication and Journalism

Role: Designer

Team: Amanda Happe, Mike Dudek