Tiger Woods Foundation

The Tiger Woods Foundation recently turned 20. The non-profit organization that provides educational support to under-served youth in Southern California and Washington, D.C. wanted to develop a campaign to help them celebrate this anniversary and position them for further growth and outreach. Myself and a small team at Bruce Mau Design helped them create key language, messaging, a visual identity, and a series of campaign films for various events and nationally televised commercial spots. Since the launch of the campaign, the internal team at TWF has continued to evolve and build upon the original theme with results as diverse as they are inspiring.

Client: Tiger Woods Foundation

Role: Associate Creative Director

Team: Ro Ouern, Ryan Adair, Lindsey Maino