Actual Size Projects

Actual Size Projects is an interior design firm founded by Nina Gotlieb. I worked with Creative Director Sarah Foelske to develop a small but flexible visual identity package for the Brooklyn based company. It needed to be unique and simple, but it also needed to have a variety of expressions. To achieve this, we created a minimal but bold monogram that could be styled an modified in different ways. We extended this kind of structured flexibility into the design of a complementary word mark, secondary type system, and pattern library so that the identity could evolve as the company continues to grow.

Client: Actual Size Projects

Role: Designer

Team: Sarah Foelske